SEO in Palma de Mallorca

SEO Services in Palma de Mallorca

In every brand positioning strategy, the goal is to create a positive impression in the customer’s mind so that they associate something specific with your brand. But this is not so simple. It requires a wide range of marketing techniques so that your product stands out from the rest. Most importantly, your SEO Agency must understand and be familiar with your target audience. Therefore, if you are thinking about hiring SEO Services in Palma de Mallorca, we highly recommend that you contact a Digital Marketing Agency based in Mallorca. This is the best way to make sure you will reach your target audience properly.

When it comes to SEO in Palma, it is convenient to know some of the unique characteristics of this city:

Palma is the capital of the autonomous community of the Balearic Islands.
The city spans across a total geographic area of 208.63 km2.
It is situated on the Bay of Palma (‘la Bahía de Palma’ in Spanish), more specifically, on the south coast of Mallorca.
Palma has a population of 440,772 inhabitants, which makes it the largest city in the Balearic Islands.
Palma brings together a broad range of civil servants as all the main autonomous institutions are located in the city. In fact, this is the reason why many companies of the islands have to complete their procedures there.

Last but not least, it is worth mentioning that, over the 20th century, Palma became one of the most popular European tourist destinations. Every year more than 2.3 million British tourists enjoy holidaying on Mallorca, which accounts for around 26% of the total tourist traffic. It is a city bathed in history and yet maintains a modern edge.

SEO in Palma - Economy

If you want to promote your business in Palma de Mallorca you may be interested to know that both construction and tourism are the backbones of its economy. Here we analyze the economy of Palma regarding:

Tourism sector: tourism is the main contributor to Mallorca’s economy. Since the 1950’s the tourism business has become the main source of revenue for the island. However, it is important to highlight that currently, tourism is no longer seasonal (summer) in Palma. Even though the sun and its stunning beaches are still the main powerful tourist attractions, a new type of tourism is being developed throughout the year (sports tourism, MICE tourism, urban tourism, gastronomic tourism, etc.).
Construction sector: this sector, along with the tourism sector, creates the majority of job opportunities on the island. As you can imagine, it plays a fundamental role in Palma.
Commercial sector: businesses and companies are highly important in Palma, not only for the population of the city but also for the entire Balearic archipelago. Palma has everything that anybody expects from a high flying commercial city. For example, it has a remarkable financial structure where the biggest and most popular banks in Spain have opened several branches.
Industry sector: this sector rather recedes into the background when referring to the economy of Palma. It is mainly located in industrial estates or promoted industrial zones.
Primary sector: agriculture, livestock, mining, and fishing are not considered in this analysis as these activities are carried out outside the city.

Multilingual SEO in Palma de Mallorca

If you are interested in ranking on Google for several foreign languages, what you need is Multilingual SEO. However, when doing Multilingual SEO it is very important to decide which languages you want to rank your site for. This is crucial as it will determine your target audience. If you translate your website into a different language and approach a Multilingual SEO Strategy, you can double the number of potential customers that can view your site. English is the first language, Spanish is the second... so if your website is not in Spanish, there is a huge opportunity for you to boost your earnings.

Here we offer some data which may help you build your SEO Strategy in Palma.

Almost 50% of Palma citizens were born in Palma, which means they speak both Catalan and Spanish.
Around 6.25% of Palma citizens were born in another Mallorcan municipality, which means they also speak both Catalan and Spanish.
More than 25% of Palma citizens were born in peninsular Spain, which means they mostly speak Spanish.
Almost 25% of Palma citizens were born abroad, which means they speak other languages (English, German, French, Chinese, etc.).

Therefore, according to statistics, only one out of four Palma citizens speaks neither Spanish nor Catalan. This demonstrates that any SEO Strategy in Palma should consider SEO in Spanish or SEO in Catalan.

Regarding foreign citizens, European nationalities outnumber the others. The German and the Italian are the most numerous communities, followed by far by the British and the Bulgarian community. It should be pointed out that there has been a small but growing number of Asian people in Palma since 2008.

The neighbourhoods in Palma with the highest number of foreign citizens are Cala Major, Les Meravelles and El Terreno; most of them from European countries. On the other hand, Sant Agustí is the place of residence of senior citizens originally from Sweden and Nordic countries. Continuing with this approach, we should not forget Son Vida, the most exclusive neighbourhood in Palma inhabited primarily by Spaniards, Germans, Swiss, Scandinavians, and Russians. Finally, Son Dureta, Son Cotoner, Els Hostalets, Can Capes and El Molinar are the neighbourhoods in Palma with the lowest number of foreign citizens.

SEO Agency in Palma de Mallorca

We are an SEO Agency based in Palma de Mallorca. We are committed to providing our clients with the best SEO Services in Palma de Mallorca, which is why we do our best to understand all the different customs and culture of the people who live there or are visiting. Besides, our Digital Marketing Agency stands out from its competitors because we offer a warm and customized service. Our customers come first and we want them to feel comfortable when talking to us. As an SEO Agency in Mallorca, we offer Google Ads Management Services, Online Reputation Management Services, Search Engine Positioning, and much more! In fact, we are a leading company in Mallorca regarding CRO (Conversion Rate Optimization) and UXO (User Experience Optimization). Our goal is to rank our clients in the top search results on Google.

Why do SEO in Palma de Mallorca?

As mentioned earlier, if you are interested in building a good brand positioning strategy, you should consider doing SEO in Palma de Mallorca. This will definitely help you attract potential customers and increase your sales. Palma is a very cosmopolitan city where 25% of the population is from other countries. Therefore, it is not surprising that there is a place for almost any business in the world. While this can clearly be beneficial, the downside is that there is a lot of competition, especially in the tourism sector. As a consequence, no business will succeed unless they follow an Online Marketing Strategy based on their needs and objectives.

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