Specialists in Algorithms and Online SEO Strategies
Our Online Reputation Management Services are designed to develop customized strategies to create a positive impact on the consumer’s perception. Our main objective is to make sure that your online image piques the interest of users, as a growing number of consumers use the Internet to help them decide before making a purchase.
Bad articles or poor reviews are more important than ever in 2019. For this reason, we repair your Online Reputation in the best of shape. Nonetheless, to do so we analyze your business Online Reputation and take appropriate actions whenever needed. We take care of everything, you only have to focus on offering a good service.
Depending on the needs of each client and project, we create an ORM strategy that allows us to achieve the proposed goals in terms of Online Reputation. We use tools to obtain information about their niche market, and we carry out a thorough analysis to identify both positive and negative points we should work on. By knowing this we can anticipate possible obstacles and inconveniences which surely require a planned strategic action.
When a business has a negative article or a poor review, it can become viral. The media repercussion in this situations is immediate, and this directly harms all the investments, sponsors and efforts made for the construction of the brand. As a consequence, our objective is to create a positive mental attitude in your potential customers, trying to change their mind so that it matches with your business interests.
... because we all read customer reviews before making a purchase.
SERM (meaning Search Engine Reputation Management) is the management of Online Reputation on Google and other search engines. It is like ORM but, in this particular case, the Online Reputation is only focused on search engines, e.g. Google. To provide this service a complete, holistic vision must be considered, as well as all stakeholders involved (sponsors, companies, users, bloggers, journalists, etc.)
This is where Transversal SEO comes in, to help manage Online Reputation. Online Reputation results are nothing but a cluster of mentions which exist in different platforms (depending on the project). When we talk about reputation platforms, we refer to all of them, from price comparison sites to app stores or social networks. Good examples of these platforms are YouTube, App Store, Google Play, Twitter, LinkedIn, Pinterest, Facebook, Instagram, etc. Besides, we should not forget platforms related to products: Amazon, eBay, Etsy, etc. or companies: Trivago, TripAdvisor, Yelp, and many others.
Many believe that both social networks and Online Reputation depend solely and exclusively on psychological factors, and not predictable, measurable factors. This is a mistake. Each action users do on social networks is parameterized, so that these platforms can easily make decisions regarding visibility, virality, authority, etc.
It may be a little technical, but we will try to explain part of our services as best as possible. Since we are experts in algorithms, we use reverse engineer to understand how social networks work. Let’s take an example: social networks, such as Facebook, ask for data and, then, monitor users’ actions (clicks, navigation, interest, permanence, etc.) This allows social networks to send notifications and updates to users’ walls, offering customized results when they search for something.
Thus, at our ORM Agency, we have created many Facebook accounts to be able to detect such relationships. Each one of these profiles has different demographic characteristics, so it is easy to analyze how Facebook reacts in each situation by comparing results. It seems complex, but it is not. It just means a lot of work and willingness to work and give results to our clients.
If you still believe that you can make free-will choices on social networks, google Online Reputation Management Services or Reputation Management Company to discover a world of ORM agencies which are totally dedicated to obtaining data and influencing customer reviews in favour of their clients. Plus, we do not even need to turn to Big Data to obtain information, it is enough to visit a site which uses third-party cookies (or its own cookies).