SEO in the UK

Doing search engine positioning makes no sense if we do not decide the search engine in which we want to have visibility. Each search engine has its own index and ranking system, so there are no general SEO Services in the UK you can hire to improve your ranking in all existing search engines. Thus, it is convenient to know the most popular search engines in the UK to discover where your potential customers are.

In this sense, the search engine which gives more visibility and profitability is Google; leaving Bing in second place and Yahoo in third.

As we never know the type of device potential customers search on, currently every web page must be responsive. However, according to recent statistics, 51.97% of users prefer the computer over the mobile phone or tablets when it comes to searching on the Internet. On the contrary, 37.1% of Google searches are from mobile devices. Still, what is certain is that mobile devices have gradually gained ground due, perhaps, to the comfort they offer (they can easily be carried out in your pocket and connected to the Internet 24/7).

In fact, if you are thinking about doing SEO in the United Kingdom, you may be interested to know that the UK has one of the highest rates of mobile usage in the world. In other words, the UK is a smartphone society where consumers are used to e-Commerce. In those circumstances, it is logical to assume that having an online presence in the United Kingdom based on a mobile marketing strategy is a wise thing to do.

Finally, ranked third on the market share of the top device types in use are tablets, with only 10.93%.

Just like different devices and resolutions can be used when visiting your website, users can also use different browsers when they search for something on the Internet. What matters is that your site supports as many browsers as possible.

The browsers that should be taken into account when ranking a website on Google UK are:

Although social networks do not directly improve your SEO ranking on Google, they offer a whole new way to promote your business on the Internet. That being said, it is also true that if users of social networks visit your website, those interactions will benefit SEO. Therefore, in our SEO Agency in Mallorca, we always suggest using social networks, but only the right ones.

In the UK, the most popular social network is Facebook (68.39%), followed by far by other social networks such as Twitter, Pinterest, Instagram or YouTube.