Specialists in Algorithms and Online SEO Strategies
SEO Services in Germany
Creating an online presence in Germany is highly recommended if you have a product or service which can be traded internationally. Why? Because Germany is one of the most important countries in the world economy. In fact, it is the largest economy in Europe.
Therefore, it is not surprising that most companies and businesses want to put their websites in the top search results on Google Germany, as they are aware of the advantages of being present in the German market. It goes without saying that, in such a competitive market, the more visible your business is, the greater are the chances to attract new customers.
However, it is important to stress that you do not need to ship your products to Germany in order to do SEO in Germany. For example, your Online Marketing Strategy could suggest improving your SEO ranking in Germany because you offer a product or service in Spain which might be of interest to those Germans who visit Spain. A very clear example could be a real estate agency in Mallorca offering fincas and villas in coastal zones.
So, as you can imagine, when doing SEO in Germany it is essential to contact an SEO Agency specializing in Web Positioning to decide the SEO Strategy that best meets your needs.
If you want to rank high on Google Germany you may be interested to know that Germany is the first European country with the highest number of internet users. This makes it clear that search engine positioning has a place in Germany. Nonetheless, there are many SEO Factors that should be taken into account when creating and implementing a good SEO Strategy:
Each search engine is unique and has its own algorithms and updates. As a consequence, doing SEO makes no sense unless you choose the search engine in which your site should be ranked in the first place.
For this reason, when doing SEO in Germany it is extremely important to know which search engine your potential customers prefer. In Europe, the most popular search engine is Google (except for a few countries).
Statistics show that in the ranking of the most popular search engines in Germany, Google has a 92.32% market share, followed by far by Bing (5.01%) and Yahoo (1.23%). On the other hand, it should be mentioned that T-Online, DuckDuckGo and other search engines are no longer used in Germany.
It should also be noted that most German users use their mother tongue when searching on Google. So, if you want to reach a broader audience, you should consider the idea of doing SEO in German. In fact, German is the only official language in Germany, with over 95% of the population speaking German as their first language.
Nevertheless, depending on the product and the target audience, there are other languages that could be interesting in terms of SEO or Web Positioning. In this regard, English is the most spoken non-official language in Germany. This results from the fact that English is the main language used in international business relations.
On the other hand, immigrant languages should not be forgotten when creating your SEO Strategy. In this case, among the most common immigrant languages, we may include Russian, French, Spanish or Turkish.
Since our goal is to put our clients’ sites in the first search results on Google, we always make sure that their websites are responsive, that is, they must adapt to all devices. By doing this, we will save the user from having a bad experience, which usually results in shopping cart abandonment.
In Germany, almost 90% of the population has internet access and, unlike the situation in other countries, 55.93% of Google searches are from desktops. Likewise, 37.41% of Google searches are from mobile devices and only 6.66% are from tablets.
If your website does not adapt to all existing screen resolutions, users who have found your business on the first page of Google may have a hard time when browsing your site. Thus, to resolve this problem related to screen resolutions, you must make sure your site is responsive.
Then, here we present the most popular screen resolutions in Germany so that you can test each one of them on your website. Besides, being responsive is not enough… you should take advantage of each resolution to show information in the best way (since that is how your most potential customers will know you).
In the world of Web Positioning, it is also crucial to discover which browsers your potential customers are using to connect to your site, since it is another SEO factor that may work in our favour or against us (for instance, in case your website does not support a browser in particular).
That is why it is advisable to check the functionality of your website on, at least, the most popular browsers, without disregarding appearance or aesthetics. In Germany, the most popular browser is Chrome, followed by Firefox and Internet Explorer.
Discovering the most popular operating systems will also give you a clue as to how well your site is. Why? Because a good web performance also depends on the operating system the device runs.
Here you can find the most popular operating systems in Germany.
As we have been explaining, Search Engine Optimization in Germany is highly recommended to most companies. Now, how important are social networks in this matter? The truth is that, even though social networks are not closely related to SEO, they are a very powerful weapon that should be considered as they increase the number of visitors to your website (which in turns benefits SEO).
In Germany, the most popular social network is Facebook. Users show a clear tendency to use this social platform because, apart from being able to contact friends and acquaintances, it is used by companies to promote their businesses. This social network is followed by others such as Instagram, Xing and YouTube.
As most people started to use the Internet to meet their needs, newspapers decided to change format from paper to digital. This was a clever thing to do, as they understood the importance of the Internet and made the necessary efforts to adapt to the new times.
Thanks to this adaptability, nowadays newspapers are still a good place to advertise services and products. Therefore, at our SEO Agency, we encourage our clients to promote and advertise their services and products in the most popular newspapers in their target country. In this case, the most popular newspapers in Germany are:
Knowing and understanding the type of user who may be interested in your services is the key to online success. If your Online Marketing Strategy does not consider such information, every effort you make will be in vain as general actions do not help reach specific target audiences.
In short, if you want to do SEO in Germany you should contact an SEO Agency such as Yagle to help you conduct market research. In this way, you will be able to know your target audience’s preferences, motivations, needs, keywords, etc. and act accordingly.