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YAGLE | SEO in Germany | SEO Services Germany

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SEO Services in Germany

SEO in Germany

Why do SEO in Germany?

Creating an online presence in Germany is highly recommended if you have a product or service which can be traded internationally. Why? Because Germany is one of the most important countries in the world economy. In fact, it is the largest economy in Europe.

Therefore, it is not surprising that most companies and businesses want to put their websites in the top search results on Google Germany, as they are aware of the advantages of being present in the German market. It goes without saying that, in such a competitive market, the more visible your business is, the greater are the chances to attract new customers.

However, it is important to stress that you do not need to ship your products to Germany in order to do SEO in Germany. For example, your Online Marketing Strategy could suggest improving your SEO ranking in Germany because you offer a product or service in Spain which might be of interest to those Germans who visit Spain. A very clear example could be a real estate agency in Mallorca offering fincas and villas in coastal zones.

So, as you can imagine, when doing SEO in Germany it is essential to contact an SEO Agency specializing in Web Positioning to decide the SEO Strategy that best meets your needs.

Germany: SEO Factors

If you want to rank high on Google Germany you may be interested to know that Germany is the first European country with the highest number of internet users. This makes it clear that search engine positioning has a place in Germany. Nonetheless, there are many SEO Factors that should be taken into account when creating and implementing a good SEO Strategy:

Most spoken Languages in Germany

It should also be noted that most German users use their mother tongue when searching on Google. So, if you want to reach a broader audience, you should consider the idea of doing SEO in German. In fact, German is the only official language in Germany, with over 95% of the population speaking German as their first language.

Nevertheless, depending on the product and the target audience, there are other languages that could be interesting in terms of SEO or Web Positioning. In this regard, English is the most spoken non-official language in Germany. This results from the fact that English is the main language used in international business relations.

On the other hand, immigrant languages should not be forgotten when creating your SEO Strategy. In this case, among the most common immigrant languages, we may include Russian, French, Spanish or Turkish.

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Most used Devices in Germany

Since our goal is to put our clients’ sites in the first search results on Google, we always make sure that their websites are responsive, that is, they must adapt to all devices. By doing this, we will save the user from having a bad experience, which usually results in shopping cart abandonment.

In Germany, almost 90% of the population has internet access and, unlike the situation in other countries, 55.93% of Google searches are from desktops. Likewise, 37.41% of Google searches are from mobile devices and only 6.66% are from tablets.

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Your Target Audience in Germany

Knowing and understanding the type of user who may be interested in your services is the key to online success. If your Online Marketing Strategy does not consider such information, every effort you make will be in vain as general actions do not help reach specific target audiences.

In short, if you want to do SEO in Germany you should contact an SEO Agency such as Yagle to help you conduct market research. In this way, you will be able to know your target audience’s preferences, motivations, needs, keywords, etc. and act accordingly.

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