Specialists in Algorithms and Online SEO Strategies
If you want to be in the top search results on Google Spain, you may want to know that Spain is one of the highest internet activity countries in Europe. In fact, more than 80% of Spaniards have internet access, and 55% of them make online purchases. Thus, it is clear that not many people prefer to go to a physical store to meet their needs, as the Internet gives them the same products at lower prices, any time of the day and with a secure payment system.
This behaviour, becoming more common among Spanish users, means that companies no longer have to focus on local markets, or even have a physical place to sell their products. Currently, any user interested in your product can be a potential customer, regardless of where they live.
This said, it is not surprising that many companies want to gain more visibility and, therefore, decide to hire SEO services in Spain to show their local business on a national scale. However, you should not forget that ‘being on Google’ is not enough anymore. Now, you must be the first search result. So if your SEO agency in Spain cannot put your website in the top search results on Google, your business will go unnoticed and you will not get the results you need to expand.
Doing SEO in Spain implies much more than just choosing a few keywords to rank a website for. Hiring the services of an SEO Agency in Spain means that you want to be in the top search results, overcoming your competition. But to achieve this goal, your Online Marketing Agency must take into account all SEO Factors that may positively or negatively influence search engine positioning. There are all kinds of factors: factors influencing your website, factors influencing your online reputation, factors influencing users’ behaviour, factors influencing conversions, etc. and what is certain is that if we analyze them all we will have a clearer idea of what we can do to help your business.
When positioning a site in Spain, the most important Google Ranking Factors to consider are:
Each search engine has its own algorithms and updates, which means that there is no general SEO service you can hire to be present in all search engines available on the market. For this reason, if you want to do SEO in Spain, the first step you should take is choosing which search engine you want to rank your business on. According to the most recent statistics, the search engine that gives more visibility and profitability is, without a doubt, Google; leaving Bing and Yahoo in the background.
When you decide to improve your visibility on the internet through SEO, one of the first things you have to decide is what language you want your potential customers to speak. This is crucial as it will determine the type of search your business will appear on. As one would assume, Spanish is the most spoken language in Spain. However, we should not forget that in some regions people use their mother tongue (e.g. Catalan or Basque) to do everyday activities, such as talking with friends or searching on the Internet; and this must be taken into account to create an effective SEO strategy.
Thus, it is not surprising to discover that, although Catalan is spoken by 17.5% of Spaniards, it is the most spoken language of Catalonia (spoken by 85% of the population). This makes it clear that, if your target audience is in Barcelona, it would be interesting to do SEO in Catalan to cover a large part of the population. Here we offer a list of the most spoken languages in Spain, ordered by their number of speakers.
You will reach 50 Spanish provinces and 8.124 Spanish municipalities
Since what you want is, in short, to be well positioned on Google Spain, it is very important to adapt your website to each of the different devices Spanish users have. Why? Because the fact that your page is displayed properly on a computer does not mean that the User Experience is satisfactory on, for instance, a mobile phone. The truth is that if a user has a bad experience when browsing your website, you may lose that potential customer. To avoid this, you must make sure that your website is responsive, which means that it adapts to all devices.
In Spain, the use of devices is divided into the following percentages.
Optimizing a website so that it can be displayed optimally in different screen resolutions is also essential for SEO. This means that your website should be displayed optimally on all devices, be it a desktop, a mobile phone or a tablet. Google will not penalize a website if it does not adapt to the device resolution, but it is definitely a plus. That is what really matters. Also, bear in mind that if a user has a hard time browsing your site, they will leave in the blink of an eye without doing anything beneficial for your company (call, purchase, registration, etc.)
Here you can find the most used screen resolutions that should be taken into account when positioning your website in Spain.
As you have already imagined, one of the most important things in SEO is to adapt your website to all devices. This can also be applied to browsers. There are many browsers on the market and your website should support them all. If not, users may have a bad experience and that is not good for you or SEO. Therefore, it is advisable to test your website on as many browsers as possible, focusing on both appearance and performance. In Spain, the most used browser is Chrome, followed by Safari and Firefox.
Depending on the operating system the device is running, the browser will show your web page in one way or another. Thus, another good thing for SEO is to adapt your website to as many operating systems as possible. In the following graphic, you can see the most used operating systems in Spain.
Currently, many companies are prone to investing in digital advertising, and advertising in online newspapers is the order of the day. Therefore, we encourage our clients to advertise in the most popular newspapers so that they have another way to show their businesses and sell their products. We also advise them on where to advertise based on their needs.
If you want to be successful when it comes to doing SEO in Spain, you should know the user profile of your potential customers. If you do not know who your target audience is, that is, if you do not know who would purchase your products, it is quite impossible to create a good marketing strategy. For this reason, our SEO agency conducts market research to analyze customers' preferences, which will help us find out your specific target audience.
The good news is that even the most traditional companies have started to jump on the bandwagon of SEO. Now everybody understands that being well positioned on Google is equivalent to more traffic and sales. Step by step, as they see their results, they see SEO as an investment, not as an expense. In short, if you want to be in the best hands, contact Yagle, an Online Marketing Agency that offers its clients exclusive SEO services.