Specialists in Algorithms and Online SEO Strategies
Google has opted for mobile devices. If we analyze its behaviour in recent years, there are 3 actions which leave no room for doubt:
Mobile users far exceed desktop users, and the most common activities they carry out on mobile devices are related to social networks and messaging Apps.
While most SEO agencies are still wondering ‘how AMP affects SEO’, trying to figure out the best way to create AMP for their websites, our approach is absolutely different: we do not consider Accelerated Mobile Pages as an extension of current web pages but as an individual project. If Google prioritizes AMP over websites, why should we not?
What is more, if the code used on AMP is not exactly the same as the one used on websites, but Google takes into account its use when ranking… why not create accelerate pages for desktops? At our SEO Agency, we have an I&D department, and we are already working on this idea.
Although PWA are not, so to speak, ‘regular applications’, they fulfil essentially the same function. For example, they can create a shortcut on your mobile phone and access your mobile content (contacts, camera, GPS, etc.) if you allow them to. So, as you can imagine, when thinking of SEO for Progressive Web Apps (or PWA) we are forced to change all the strategies we have been using so far. Since they are web applications, we no longer have to position them on the App Store or Google Play to give them visibility. Now, positioning web applications or SEO for Progressive Web Apps (PWA) is very similar to web positioning. This is because, currently, Apps act as web pages that can be indexed on Google and, therefore, become search results.
We strongly believe that the more a client knows about marketing, the better they can choose a professional SEO Agency, which is why it is so important to read the following information:
The average user profile who downloads applications is a man aged between 18 and 40, middle class and urban. They have an average of 20 Apps on their smartphone but, normally, they use 5 at most, and just once a day.
In fact, of all the billions of App available on the market, less than 5% have been as successful as expected. Why so? Here we name the most common mistakes we have identified:
Companies have confused responsive websites, that is, the creation of websites adapted to all devices, with the creation of Apps. However, a mobile application, whose sole target audience is mobile users, should never forget that its users lack the convenience a desktop offers. Plus, it should also consider that its users type standing upright or lying down and, generally, using their thumbs.
The icon we can see on the dashboard must have its own identity and express the concept, purpose or functionality of the app. In fact, the design and the user experience should be the main pillar of the application. It is always best to have one functional option than thousands of options for the same function.
Interests, needs and preferences are different for each user. Underestimating or generalizing them is one of the most common mistakes.
The truth is they believe that if their Apps succeed, they will become famous and rich easily. Therefore, they do whatever it takes to make their Apps viral, offering users a wide range of call to actions: ‘share’, ‘comment’, ‘invite your friends’, ‘hit the Like Button’, ‘write a review’, etc. Nonetheless, the only thing they get is a ‘Leave me alone’ from users who are tired of these demands and end up uninstalling the application. We are not saying that Apps should no use call to actions, we just think that it is important to wait for the right time and place.