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YAGLE | SEO in Calvià | Web Positioning in Calvià | Mallorca

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Search Engine Optimization in Calvià

SEO in Calvià

SEO Services in Calvià

Search Engine Optimization in Calvià can be used to target different population groups - and thus gaining much greater local visibility. Here you can find some information about the area, which may come in handy when building a good SEO Strategy in Calvià.

Calvià is one of the 53 municipalities in Mallorca. It is located in the southwestern part of the island, next to the worldwide famous Serra de Tramuntana and the Serra de Na Burguesa. This municipality has an approximate area of 145.02 km2, and its capital is the town of Vila Calvià. The population has been considerably growing over the years. According to the 1960 census, the municipality had a population of 2,690 inhabitants. However, the population of Calvià in 2017 was estimated at 54,000 inhabitants. This demographic explosion is unprecedented in the Balearic Islands and can only be explained by the tourist phenomenon. In this connection, it is important to highlight that the arrival of mass tourism also had a strong impact on the geographical distribution of Calvià, as people living in rural areas moved to coastal areas to get better jobs. Therefore, it is not surprising that those who are originally from Calvià ended up working in the tourism sector, and only a small part of the population was engaged in agriculture and cattle farming. Regarding residents, the majority of new inhabitants are from peninsular Spain, although there is a significant influx of foreigners, especially British and Germans.

Multilingual SEO in Calvià

It is essential to know the langue or languages that your potential customers speak to rank your business on Google. Search Engine Optimization in Calvià, or in any other Mallorcan town, is useless unless you know who your target audience is and adapt your marketing strategy accordingly.

According to published data from the Municipal Register:

  • 12.26% of the people living in Calvià were born in Calvià.
  • 26% of the people living in Calvià were born in another municipality of the Balearic Islands.
  • 27.30% of the people living in Calvià were born in another Spanish autonomous community.
  • 33.78% of the people living in Calvià were born in a foreign country.

Calvià is one of the most important tourist spots in Mallorca. In fact, it offers more than 60,000 hotel beds, which represents 21% of the entire island. Therefore, the tourists who visit different areas of the municipality (Palmanova, Magaluf, Santa Ponça, Paguera, etc.) speak different languages. Still, it is safe to say that the most spoken foreign languages in Calvià are English and German. As a result, when building your SEO Strategy it is compulsory to decide which languages to rank your business for, being the most important ones: SEO in English, SEO in German, SEO in Spanish or SEO in Catalan.

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Why do SEO in Calvià?

Local SEO in Calvià is a wise option for those companies interested in promoting their services or products locally so that they can be visible to people living in Calvià. By using SEO in Calvià these companies can attract traffic to their sites and increase their sales. The municipality of Calvià is located in the southwestern part of Mallorca, only 20 minutes away from Palma’s airport. It offers an excellent hotel infrastructure and many tourist attractions in its coastal area. It is one of the wealthiest municipalities in Europe and its capital, Vila Calvià, has one of the highest income per capita in the Balearic Islands, due to the financial support provided by its tourist services. Although livestock and farming are a significant source of income for families, Calvià’s economy actually depends on the tourism sector and the construction industry. As a consequence, real estate agencies or any company related to tourism find in Calvià a promising target audience to show their services to. Finally, we should not forget that other types of tourism, such as sports tourism, are now growing in importance - not only in Calvià but throughout Mallorca.

It goes without saying that, nowadays, your potential customers look for your products or services while they are having a walk or sunbathing on the beach. They mainly use their mobile phones to find what they need and they only trust what Google recommends. In this connection, it is important to mention that Calvià is full of free WiFi spots, especially on its beaches, which means that tourists are free to search on Google without restrictions. Thus, when it comes to SEO in Calvià, it is advisable to build an SEO Strategy which takes into account mobile users.

SEO Agency in Calvià

At our SEO Agency, based in Palma de Mallorca, we analyze the different customs and culture of our clients’ target audience to help them improve their SEO ranking on Google. Our objective is to promote our clients’ products and services in any town they need, be it Calvià, Pollensa, Alcúdia, Palma de Mallorca, etc.

We stand out from other Digital Marketing Agencies because of our excellent customer service and our results-driven SEO solutions. As an SEO Agency in Mallorca, we offer different marketing services adapted to your needs: Google Ads Management, Online Reputation Management, Conversion Rate Optimization, User Experience Optimization, and much more! We are a leading company in Mallorca regarding CRO and UXO. We work hard every day to rank our clients in the top search results on Google.

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