Specialists in Algorithms and Online SEO Strategies

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Experts in Data Analysis for CRO, UX and Web Analytics

CRO is not SEO

Conversion Ratio Optimization (known as CRO) is basically optimizing the conversion ratio of a website by improving the effectiveness of Call To Actions. But… what is a Call To Action? A Call To Actions is an invitation for a user to take some desired action. Such action benefits the company in one way or another. Good examples of this are: make a booking, buy something, subscribe, call, request a quote, etc. On the other hand, User Experience Optimization (known as UXO) refers to optimizing everything that may make things easier to take those Call To Actions: good navigation, organised content, clear texts and images, etc.

User Experience | SEO

However, CRO is not web positioning because Google is a mathematical algorithm that feels no emotions when browsing your site. If you are ranked highly on Google it is because you follow Google’s guidelines, which are related to performance, speed or other web parameters - but not conversions. Thus, CRO for websites, in other words, the optimization of user’s conversions has more to do with psychological and sociological factors than mathematical factors. In the end, the goal of CRO is to find out what should be changed or modified to generate the greatest possible profit.

We Optimize Conversions (CRO) and User Experience (UXO) (Get a QUOTE)

... because many professionals and companies are deceived with cheap templates.

CRO is a process

W. Edwards Deming, an American statistician who helped rebuild Japan after World War II, said: “If you can’t describe what you are doing as a process, you don’t know what you’re doing”.

Conversion Ratio Optimization follows an organised procedure:

  • Definition of objectives and metrics - It aims to identify which metrics should be measured based on business objectives.
  • Data collection - Setting up measurement tools to collect all the necessary information.
  • Data analysis - Analyzing data sources in pursuit of bottlenecks and areas in need of improvement.
  • Scenario formulation - Developing and prioritizing improvement scenarios.
  • Treatment design - Creating prototypes for test pages (treatments).
  • Web/App implementation - Implementing on the web or app the alternative version of those test pages.
  • A/B testing - Comparing different versions until achieving significant results (scientific method).
  • Learning - Analyzing results and learning from them to develop new scenarios.
  • Back to data collection.

Actually, this is no more than the scientific method applied to CRO and UXO.

UXO (User Experience Optimization)

Although both CRO and UXO are highly important, the truth is that there is little information on these topics. In fact, you only need to google ‘UX Mallorca’, ‘UX agency Mallorca’, or ‘CRO agency Mallorca’ to see that there are just 3 or 4 CRO agencies in Mallorca specializing in analyzing conversions and User Experience.

As if finding a CRO agency or a UXO agency in Mallorca was not difficult enough, the plot thickens when it comes to finding a CRO or UXO agency which can meet your needs. Because a UXO or CRO agency should understand your objectives, analyze your website and optimize user’s actions accordingly to improve your situation regarding conversions and User Experience.

User Experience | SEO

Web Analytics and Consulting

Web Analytics refers to the analysis and monitoring of everything that has something to do with a website on the Internet. On the other hand, Web Consulting is the constant monitoring and optimization of the elements of a site. The two go hand in hand. There is no Web Consulting without Web Analytics or Web Audit. Likewise, offering Web Consulting Services without monitoring improvements or modifications is a waste of time.

We do not create websites

One of the main problems our clients have to face when hiring our SEO services is that we do not create websites. They like our marketing work so much that they want us to take care of their websites. But, unfortunately, it is not possible. We are convinced that expertise is achieved by specializing in one topic, and not in hundreds. It is true that our web developers and designers have the necessary skills to edit and modify websites, but that would imply they stop focusing on online marketing.

Nonetheless, we do have many partner companies specializing in creating websites, which can easily meet our clients’ needs. Besides, it should be noted that we are used to working in coordination with them, setting reasonable deadlines to start doing our job as fast as possible.

Eventually, our clients understand that what they have been offered so far (full-service advertising agencies) is nothing but an illusion. When an SEO Agency or a Digital Marketing Agency claims that it can take care of everything the client needs, it ends up offering poor quality services, which seriously harms its clients.

We Optimize Conversions (CRO) and User Experience (UXO) (Get a QUOTE)